Let your apartment or house on Airbnb in Morocco
In just a few years Airbnb has become a dominant platform in the holiday rental market. As we have demonstrated in our study on Airbnb in Morocco, the Airbnb market is experiencing very strong growth in Morocco.
What are the benefits of letting your apartment or house through Airbnb?
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Letting your apartment or house on Airbnb enables you to generate more rental income and this is why an increasing number of owners are letting their property on Airbnb.
Indeed, letting through Airbnb enables you to generate more rental income, whether this is for owners who leave their main residence to go on holiday or for those who let a second home year-round. It is for this simple and good reason that an increasing number of owners are letting out their property on Airbnb.
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Holiday rentals management can be time-consuming and represents a considerable amount of work.
This explains the existence of Airbnb management services for holiday rentals. It can be a smart move to assign the management of your property over to an Airbnb management service who will ensure they look after your guests and any logistics related to the reservations.
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What is an Airbnb management service for?
An Airbnb management service is a company that manages seasonal lets on behalf of an owner, including services such as: meet and greet, cleaning, check-out, ad creation and communication with guests, etc.
In fact, although we're talking about Airbnb management services we could equally talk about short-stay management services, holiday lettings management services, short-stay management services. Indeed, for the most part, we don't only rent through Airbnb but also on a range of platforms that have emerged over the past few years. And while our trade was less reliant on the internet in the past, it still existed well before Airbnb.
The marketing choice to call ourselves an "Airbnb management service" was made by the management services themselves in order to piggyback the success of Airbnb. This is because it's the platform that resonates the most with the general public.
Why use an Airbnb management service?
Our potential customers generally contact us because they want to rent out their property during the holiday season without having to manage their short-term lets.
Communicating with guests, cleaning between each let, meeting and greeting guests who often arrive late... letting during the holiday season is certainly more profitable (two to three times the amount for a standard let) but is also more time-consuming! The added value of an Airbnb management service is that it organises the entire rental management process.
When you let an asset, by definition you are not available on-site, and therefore, the idea of delegating makes perfect sense. Before the general public were really aware of the management services offer, many owners managed everything themselves or had (more or less successfully) perfected their own management of their property with the help of their concierge, cleaner, neighbours or even friends. Even today, most customers who use Marrakech Holiday Homes service do so because they want to let during the holiday season but they don't feel like managing or organising the management of their asset.
The other aspect of our work, which is frequently overlooked, because it is all too often neglected by management services themselves, is to create rental value. With Marrakech Holiday Homes, we are always looking at how we can let at a higher rate for our customers and offer them a better service, rather than simply focusing on how we are going to manage the logistics relating to holiday lets. Of course, the key element of our job is logistics, but it shouldn't stop there! It is also about creating added value.
Professional photos? Increases your visibility by up to twofold. Dynamic prices adapted to seasonal demand? A 20% to 40% increase in booking requests. Advertising your let on both Airbnb and Booking.com? A 30 to 80% increase in booking requests.
An essential part of our job is/should be to maximise the rental incomes for our customers, through know-how or technical skills that they are not able to implement themselves, in order to achieve more frequent lettings at higher prices.
How much does an Airbnb management service cost?
On average, an Airbnb management services costs 20% of the rate per night. On top of this are the fixed fees that will be added to each reservation and which are intended to cover the logistical costs. These fixed fees are generally passed on to the guests.
However, a good management service is one that gives back. .
Let's imagine, for example, that your apartment lets for €110 per night on average with an occupation rate of 70%. You delegate your advert to a management service that replaces your photos for more professional-looking ones, arranges for your ad to appear on several platforms, etc. and therefore manages to increase the price per night up to €120 and the occupation rate to 80%.
Your rental income would increase from €2,310 to €2,880 per month, that is €2,360 bearing in mind the commission for the management service, which means that you earn more money without even having to worry about how to manage this!
Our full Management Service Includes
• Creating your profile and listing on Airbnb and other short term rental platforms
• Responding to 100% of initial guest inquiries within minutes
• Providing a 24/7 local emergency contact
• Coordination of all maintenance issues
• Being the main point of contact for the guest
• Connecting your listing to a third-party intelligent pricing partner and monitoring your calendar and rates
• Handling any Resolution Claims resulting from any reservation
• Coordination with the cleaners
• Coordination of late check-in/out requests
• Continually optimize your listing for high search placement
• Creating a digital guidebook for your guest
• Replenishment of consumables (toilet paper, tissues, soaps, garbage bags, etc.)
• Key management
• Be your main point of contact for all issues
• Guidance on interior design
• Continual suggestions for improvement
• Providing welcome packs for your guests
• Reviews
• Arranging services as transportation, cooking, cleaning etc. under guest request.